Today, we will discuss digital marketing for dummies. For sure when you hear about it, the first thing that goes out of your mind is; “what is digital marketing?”. It comes from two words, marketing and digital when combined becomes a powerful means. So, what is digital marketing then? Digital marketing at a high level, refers to advertising delivered through various channels such as: search engines, websites, social media, emails and mobile apps – all these are otherwise known as marketing techniques, but not all are commonly used. A person offering digital marketing services is called a digital marketer. The next question on this is, how much is the digital marketing salary? How much is he paid? That depends on the experience (which is a common factor) and depends as well on the type of service he offers – he can either do freelance digital marketing or employ himself in a digital marketing company where you work as a team.
Digital marketing’s development has transformed the way brands and businesses utilize technology for marketing. As people prefer to use digital devices instead of visiting physical shops these days, digital marketing jobs are becoming more prevalent and efficient. Through the emergence of digital services comes the establishment of different digital marketing companies. For one to have a successful digital marketing agency, one must have a digital marketing strategy to last. A recommended approach on this is, “OSA” – which is, Opportunity, Strategy, and Action. Look for any opportunities that you can fix through your offered services; as they say, turn opportunities into assets. Company must have its mission, vision and objectives. Strategize on how you can implement the services, think on what better ways you can bring to the company to reach their target market and attain best results. Thus, the agency must know the 4Ps of the client they are servicing – Product, Price, Promotion and Place. Through that approach, you should think of ways how you effectively compete with their adversaries. And lastly, action – application stage. This is when you should set budget and management systems for your client. You can progress to continuous improvement at this point, when you see the results. For tracking of results, one should spearhead the monitoring – that’s the role of a digital marketing manager. A possible question that goes with this is, how much is the digital marketing manager salary? A client should no longer burden himself into thinking how much they should pay to the manager as the agency will already handle that one. However, a digital marketing manager salary may be bigger than of a regular marketer.