Nowadays, it is easy to make the assumption that traditional marketing has lost its magic. It isn’t much of a hard leap, given the fact that most of the action on business and life, in general, now takes place online. However, that assumption is not backed by research and customer experience. Although admittedly, online marketing is at the frontline of several industries, one cannot simply discount the power of offline or traditional marketing, as there is still a huge audience relying thereon.
Integrating these two powerful tools is now a practical way of igniting an even more effective marketing strategy. How exactly do we do that?
1. Learn. It is important to know where companies spend their money on – – – both speaking on online and offline advertising. Following the answer to that query is yet another question: which among these strategies deliver the most returns?
○ Knowing where money is being invested in gives us an idea as to which technique is most trusted and most reliable. There are various great options for both online and offline marketing, but only quite a few have proven their worth. Notable in this field would be social media exposures or platforms, the use of digital influencers, and the ever-relevant word of mouth.
2. Convert. Now comes the tricky part. How does one convert tweets, likes and shares into actual sales or returns? The answer is not as simple as it seems, but it is not an unimaginable possibility, as well. Note that mentioned above is one of the most effective offline tools ever created: word of mouth.
○ Did you know that the word of mouth is no longer limited offline? Through digital strategies, such as blogs, vlogs, or even reaction videos, the power of the mouth has landed an actual online home. Today, digital influencers and advisers use social media to attract and boost customer experience. It is through reaching out to customers by relaying one’s own experiences that simple likes on online platforms are converted to offline returns. A lot of people have put their faith in others’ recommendations, which is why choosing the right online team calls for credibility and authenticity.
3. Blend. Know that online and offline marketing still works and have shown great returns, both individually and as a compound technique. Using both of them in accordance with your budget and content is not something to be feared about. Maximize advertising by harnessing the power of both techniques, in the same way that some of the biggest companies in the world have chosen to do.
At the end of the day, the importance of having a strong online presence is a necessity in building businesses and industries, from the startups to the superstars. Notwithstanding that fact, one has to realize that not everyone relies solely on online marketing when it comes to purchasing their needs.
Classic never fades, but the challenge of modernization is definitely one that cannot be ignored.