When you google what a persona in marketing is, it would say that it is a semi-fictional representation of your ideal customer, based on research and real data about your existing customers. Informative, isn’t it? But what it doesn’t say is how you actually create that persona for yourself.
To get you through it, here are a few tips to keep in handy when creating a persona for marketing:
1. Data. Creating personas means generating all kinds of data pertinent to your cause. In doing so, you can seek the help of various free online analytics, such as those found in Google and in social media platforms. In creating your persona, it is important to have a solid concept about the people who have visited your website, your followers, and even your competitors.
2. Traditional Input Gathering. Just because times and tides have changed doesn’t mean we are completely going to rid ourselves of the classics. When it comes to marketing, the old ones are still some of the good ones. Using good old customer surveys, for example, is a healthy, cost-efficient tool in gathering needed data to establish your persona.
3. Negative positives. Contrary to popular belief, there is actually a bit of good in the bad. Negative persona, or as implied in the name, the exact opposite of the persona you seek, narrows down your data into those relevant to exactly what you want to do. To cut the story short, establishing the negatives tells you what you do not want to do, making it easier for you to do what must be done, in order to be what you want to be.
4. No rush. Try not to exhaust yourself in creating too many sorts of marketing personas. Make enough of them that caters to what you need for the moment; besides, you can always create more as you go along. So many others have experienced digital burnout by exerting so much effort and investment in creating marketing personas that exceeded such kind of demand. Take it one day at a time, slowly but surely.
5. Market Segmentation. Creating personas entail segmenting your market. As you may have noticed, the goal in having market personas is to define the margins between different interests, demographics, goals, and the like amongst your customers. By doing so, you are able to create marketing campaigns that suit perfectly into the market subgroups sharing commonality of interests.
The importance of creating these marketing personas cannot be discounted, but the same cannot be rushed, either. By using pertinent data, marketing campaigns are customized for the convenience and advantage of both the audience and the companies catering to them.