Big Content Marketing Trends for 2020
Every year, all sorts of trends known in our society are predicted to change and do change, catering to the evolving needs of consumers in various industries. Online marketing is not exempted from such annual revolution, especially since the internet is a continuous, dynamic force vulnerable to the slightest changes every day. One thing that marketers ought to know by now is that moving with the tides of change online is a factor that cannot be overlooked.
How to Create a Persona for Marketing
When you google what a persona in marketing is, it would say that it is a semi-fictional representation of your ideal customer, based on research and real data about your existing customers. Informative, isn’t it? But what it doesn’t say is how you actually create that persona for yourself.