Every year, all sorts of trends known in our society are predicted to change and do change, catering to the evolving needs of consumers in various industries. Online marketing is not exempted from such annual revolution, especially since the internet is a continuous, dynamic force vulnerable to the slightest changes every day. One thing that marketers ought to know by now is that moving with the tides of change online is a factor that cannot be overlooked.
Content Marketing is a strategy that focuses on delivering relevant and valuable content to attract and retain audiences. What is relevant and valuable the past years may or may not be the same for this year, which is why keeping up with the trend brings marketers a step closer to achieving their goals.
The following are considered to be the biggest content marketing trends for 2020, all of which should be paid attention to by marketers:
VIDEOS. Videos are still in the game for 2020. Although it has been predicted that videos will make headlines for 2019, the market still could not get enough of them, which is why they should not be ousted on the list of strategies for this year. It would be hard to topple down videos in the marketing world, as it is an expedient means of delivering content, especially since most of online marketers today have veered into online mobile systems. Noteworthy in this aspect are the recent developments on social media, incorporating live video streaming, such as in Facebook Live, YouTube Live, and all other similar modes.
SOCIAL MEDIA. While admittedly there has been a decline in the number of users on Facebook, such should not be treated as a sign to leave out the use of social media in strategizing marketing campaigns. Instead, social media should be diversified in order to reach out to wider audiences through other modes, using these platforms as an avenue thereto. These social media applications and websites are still big marketing trends this year, especially so because they are also gearing up for more developments in their own areas. Notice that most of them have begun to offer wider options for communications, opening lines for easy messaging, video chats, live streams, and the like, through suitable mobile channels.
INFLUENCERS. Along with the considerable importance of social media in marketing comes the equally relevant position influencers play in this field. Because everyone seems to be hooked on social media nowadays, various members of these platforms have become wonders themselves that they have garnered thousands of followers online. Using them and attracting the followers they have is on the list of trends for this year, basically because these individuals have substantial credibility that may contribute in your own campaign.
Indeed, 2020 is the best year to invest in content marketing. With the rise of numerous avenues to help you create the best content you can give and with the availability of online tools to help you deliver and improve what you have made, certainly, you cannot afford to take content marketing out of your system. You know what they say, strike while the iron is hot. Now, it is hot.